storefy ESL

Electronic Shelf Label makes pricing efficient

Ota meihin yhteyttä Varaa maksuton kartoitus

From pricing challenges to profitable practices

Pricing inconsistency

Pricing must be accurate and consistent across the chain’s stores. Even small shortcomings quickly lead to a loss of customer confidence and lost sales opportunities.

Ineffective pricing strategies

Traditional, paper-based price tags are not well suited to dynamic pricing. Competitive campaigns are not implemented.

Tedious processes

Printing, exchanging and updating paper price labels takes significant time and resources from shop staff, limiting operational efficiency and productivity.

Omnibus

The EU’s Omnibus Directive requires companies to charge transparently. Shortcomings in price labelling can lead to costly penalties.

Does your store chain have any of these problems?

The same products have different prices in different stores in the chain
Manual price updates cause errors that confuse customers
Difficulty in meeting the requirements of the Omnibus Directive
Staff spend too much time printing and changing shelf labels
Updating shelf labels takes time away from customer service and sales work
Manual operations take up too many resources and slow down store operations
You haven’t found a solution that frees up your staff’s time for more important tasks
You can’t react quickly enough to competitors’ price changes
Traditional price tags do not support dynamic pricing strategies

If yes, storefy Electronic Shelf Labels are the right solution for your store chain!

Want more information?

Call 02 4802 7660

See how Electronic Shelf Labels work

The easiest and fastest digital shelf labels on the market for your store without a massive IT project!

Turnkey delivery
Works even without integration with your company’s IT systems
A complete ESL system ready to use right out of the box
Convenient price data update with a scan

When you decide to change the price, the Electronic Shelf Label is updated in just five seconds!

The requirements of the Omnibus Directive are automatically met

The EU’s Omnibus Directive came into force on 1 January 2023 and aims to clarify how businesses communicate their discount and promotional prices to consumers. As a general rule, price indications for promotional products must show the lowest price of the product in the 30 days preceding the offer as the reference price. Failure to comply with the Directive can result in very substantial financial penalties for businesses.

Fortunately, the storefy ESL system makes it easy to comply with the Directive. The price indications required by the Directive are automatically displayed on the price labels.

storefy ESL system

retrieves the lowest price for a 30-day period on behalf of the user
displays the price information as required by the Directive
saves you from penalties

Launch campaigns quickly and easily

The storefy ESL system makes it easy to launch a campaign and roll it out at store level. The campaign prices and also the way the prices are presented are available for all campaign products and all stores in the chain simultaneously and quickly.

storefy ESL enables dynamic pricing

Dynamic pricing means in practice that the best price available for a product varies depending on the time and the customer. Dynamic pricing is based on price portability. In other words, a company sells the same product at a different price at a different time or to different customers.

Electronic Shelf Labels can be scheduled to display the desired price at a selected time of day or can be quickly updated as the need arises. For example, a company that wants to distinguish itself as the cheapest in the industry discovers that a competitor is selling a product at a lower price and needs to lower its own price below that. The price update is done in an instant. Of course, the dynamic also works in the other direction.

The right ESL tag for your needs

A wide range of different tag designs and fasteners are sure to have a digital shelf label that suits your purposes and needs. More special implementations are also possible. Tags can be branded according to the customer’s wishes and can also present other information in addition to the price. Larger sized tags can accommodate more product titles. ESL tags require minimal maintenance of any kind.

Purchasing storefy Electronic Shelf Labels is easy

We’ve made it as easy and risk-free as possible to get electronic price tags.

You can come to us to see how the system works
Implementation does not require an IT project for your organisation
Free customer service in Finland
Affordable financing

Part of an ecosystem

Electronic Shelf Labels are a part of the storefy retail solution portfolio, which includes adbot, Digital Window Displays, Digital Signage CMS, Tabletop Advertising Display, Digital A-board, Entrance Furniture and other solutions that improve store efficiency and customer experience.

Part of an ecosystem

We are trusted by

ESL service packages – price and content

Salesperson's interface

Combining the price tag and the product with a barcode

Price tag status query

Monitoring of price tag batteries

Price tag listing

Esityspohjat ja sisällöt

Number of presentation templates / price tag model

Barcodes

Campaign and offer templates

QR codes

The customer's logo on an empty price tag

Sharing a price tag for several products

Visual appearance according to the customer's brand

A font according to the customer's brand

Tuotetietokanta

Product database

Manual product database editing

Interface to product database (API)

Retrieving products from the customer's product database (API)

Triggers for updating product information (API)

Scheduled product information update (API)

Maximum number of products

Omnibus management / price history

Interface for searching price history (API)

VPN connection

Background system / cloud service

Customer service by phone

Customer service by e-mail

Customer service is open

Customer service response time in a problem situation

storefy customer service service connection to base stations

Base station monitoring and alarms

storefy ESL cloud SLA

User levels

Maximum number of base stations per store

Recommended number of stores per product level

Asennus

Turnkey installation service

Easy

59 € / month / store
+ labels and devices

Standard

79 € / month / store
+ labels and devices

Pro

129 € / month / store
+ labels and devices

Enterprise

179 € / month / store
+ labels and devices

-on-

unlimited

-on-

2 500

5 000

10 000

unlimited

30 days

-on-

priority

-on-

priority

Weekdays 9-17

to the best of our ability

8 h

4 h

-on-

48 h

8 h

4 h

unlimited

1-2

2-10

10+

-on-

Interested?

The company behind storefy is doop – an expert in retail solutions and digital implementations with 15 years of experience.

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