The term digital signage, or its abbreviation DS, is used more and more often nowadays when talking about marketing in stores or public spaces. What does digital signage mean and what does it include? How does it benefit me and should I be aware or even interested in it? Read more
The traditional way of presenting the price is a paper price tag, but electronic shelf labels bring features that save time and money. Read more
Explore expert insights on electronic shelf labels, pricing strategies, and in-store efficiency. Learn how to optimise your store operations and enhance customer experience. Read more
Digital signage helps you stand out on Black Friday, attract more customers, and increase sales with targeted, real-time in-store marketing. Read more
Digital advertising displays have emerged as one of the fastest-growing marketing channels in the retail sector. Read more
The point of purchase has become a new kind of advertising platform. For example, digital information displays in stores offer new ways to reach customers in the right place at the right time. Read more
User-generated content (UGC) is the gold nugget of marketing. It is authentic, credible, and has a direct impact on purchasing decisions. Read more
Online advertising is targeted, but in physical stores, it is rarely utilised. Personalisation can boost sales and improve the customer experience. Read more
Purchases are made in the store, but before that, buying decisions are made. This is why in-store marketing is the key to the moment when a customer walks between the shelves and wonders whether to buy or not. Read more
storefy is the market's only domestic Digital Signage provider awarded the Key Flag symbol. Read more
Digital displays have long been a familiar sight in shopping centres and stores, but their potential applications extend far wider. Read more
adbot is a tool that makes automated content creation possible. With adbot, the cost of a single video can be as low as 7 cents, and a finished advertising video can be ready in as little as 3 minutes. Read more