Articles

31.3.2026

What does digital signage mean?

The term digital signage, or its abbreviation DS, is used more and more often nowadays when talking about marketing in stores or public spaces. What does digital signage mean and what does it include? How does it benefit me and should I be aware or even interested in it? Read more

27.3.2026

3 reasons why electronic shelf labels save time and money

The traditional way of presenting the price is a paper price tag, but electronic shelf labels bring features that save time and money. Read more

24.3.2026

Electronic Shelf Labels – what is the right size for each situation?

Explore expert insights on electronic shelf labels, pricing strategies, and in-store efficiency. Learn how to optimise your store operations and enhance customer experience. Read more

2.10.2025

How can digital signage boost Black Friday sales?

Digital signage helps you stand out on Black Friday, attract more customers, and increase sales with targeted, real-time in-store marketing. Read more

2.10.2025

How does digital signage increase a store’s revenue?

Digital advertising displays have emerged as one of the fastest-growing marketing channels in the retail sector. Read more

18.9.2025

Retail media

The point of purchase has become a new kind of advertising platform. For example, digital information displays in stores offer new ways to reach customers in the right place at the right time. Read more

17.9.2025

User-generated content (UGC)

User-generated content (UGC) is the gold nugget of marketing. It is authentic, credible, and has a direct impact on purchasing decisions. Read more

17.9.2025

Targeted messaging makes the shopping experience feel personal

Online advertising is targeted, but in physical stores, it is rarely utilised. Personalisation can boost sales and improve the customer experience. Read more

9.9.2025

In-store marketing

Purchases are made in the store, but before that, buying decisions are made. This is why in-store marketing is the key to the moment when a customer walks between the shelves and wonders whether to buy or not. Read more

4.9.2025

storefy is the Finnish choice

storefy is the market's only domestic Digital Signage provider awarded the Key Flag symbol. Read more

22.8.2025

Applications of digital signage

Digital displays have long been a familiar sight in shopping centres and stores, but their potential applications extend far wider. Read more

18.8.2025

Automated content creation with adbot

adbot is a tool that makes automated content creation possible. With adbot, the cost of a single video can be as low as 7 cents, and a finished advertising video can be ready in as little as 3 minutes. Read more