20.5.2026

Affordable and effective in-store marketing — make the most of your existing displays

Effective in-store marketing doesn’t require new equipment or changes to the store. If the displays are already on the wall, all you need is the right software — and your marketing can change completely.

Displays are already there, but are they being used correctly?

Many stores already have digital displays. They may be cycling through the same advertisements day after day, played from a USB stick, with no ability to respond quickly to fast-changing situations. In the worst case, they are showing outdated campaign material because updating is cumbersome and time-consuming.

This is not a technical problem — it is a software problem, and software problems are solved by, naturally, better software.

Easy CMS — one place to manage all your displays

storefy’s Easy CMS management system turns passive displays into an active marketing channel. With a browser-based system, you manage all your store’s displays from one place — regardless of time or location.

What does this mean in practice?

 

A campaign starts tomorrow morning?

Schedule it this afternoon.

A promotional product sold out?

Change the content in an instant, without anyone needing to so much as touch the display.

A chain with multiple stores?

Manage the content of all displays centrally, or give individual stores the rights to handle their own local marketing.

Content management without technical expertise?

The drag-and-drop interface makes content management so straightforward that anyone can do it — no technical expertise required.

What does this mean in practice?

 

A campaign starts tomorrow morning?

Schedule it this afternoon.

A promotional product sold out?

Change the content in an instant, without anyone needing to so much as touch the display.

A chain with multiple stores?

Manage the content of all displays centrally, or give individual stores the rights to handle their own local marketing.

Content management without technical expertise?

The drag-and-drop interface makes content management so straightforward that anyone can do it — no technical expertise required.

adbot — professional advertisements, automatically

One of the most common obstacles to more effective in-store marketing is content production. Creating advertising videos is slow and expensive, and a small store may not have a large advertising agency budget.

storefy’s adbot offers a solution. It automatically produces advertising agency-quality videos directly from your product data.

In practice, this means:

  • A new product arrives in stock

    → adbot creates a finished advertisement for it

  • A campaign begins

    → the advertisement is ready and scheduled to the displays automatically

  • Brand identity remains consistent

    in every advertisement, in every store

  • You get continuously current, professional advertising

    without advertising agency costs or wasted staff hours.

No new equipment, no building work

This is perhaps the most important point in this article: you don’t need a single piece of new equipment.

If your store has Samsung displays that are less than eight years old, storefy’s software is loaded onto them directly over the network. No external media players, no cabling, no installation visit. Set-up can be done remotely, and both old and new displays can be connected to the same Easy CMS system.

The investment is therefore essentially just the software, and the return is immediately visible in the quality and effectiveness of your marketing.

Ask us about software implementation

Scalable in-store marketing

A single store or a chain with multiple locations — the same solution works for both.

A single store

benefits from marketing that always stays current without continuous manual effort.

For a chain,

Easy CMS brings centralised control: campaigns run across all stores simultaneously, whilst local needs can still be accommodated through store-specific content.

Start with what you already have

Making in-store marketing more effective doesn’t always mean large investments or major changes. Often it means making better use of existing resources.

If your store already has displays, storefy Easy CMS and adbot turn them into a functional, effective, and easily managed marketing setup.

Would you like to find out whether your store’s current displays are compatible with storefy’s system?

Get in touch and we’ll check →

Read also: Modernising old displays — how to make the most of your store’s existing displays