Sales data tells you how business is going, but what about those who walk past without stopping? storefy Footfall & Visitor Analytics Counter answers the question of how many potential customers walk past your store and how many of them actually step inside.
What makes a passerby stop and step inside? And how many only glance at the window but don’t come in? Passerby counting makes visible a previously unmeasured stage – what happens outside the store before a customer decides to step inside.
The internal neural network processor in the Footfall & Visitor Analytics Counter camera identifies the number of passersby and people entering (foot traffic) as well as their estimated age and gender, completely anonymously and in full GDPR compliance. You gain access to data on what proportion of people walk past your store and how many come inside. This information gives you concrete tools to understand and measure what draws customers in externally, and what doesn’t. For the first time, visual marketing can be based on concrete data, not just assumptions.
The traditional approach has been to install a visitor counter at the door, but with storefy Footfall & Visitor Analytics Counter you don’t need a separate solution to find out your visitor numbers. The marketing manager of a store chain gets information on when the most people are out and about and when it’s worth running a particular advertisement. Measuring advertising takes on a new dimension when the Passerby Counter also analyses people who walk past the store without stepping inside.
By combining these two features, the marketing manager of a store chain gains insight into how advertising messages actually affect people and which don’t. The storefy system conveniently shows, for example, which content was running on the advertising displays when customers were walking past. This allows the store to make a data-driven decision to change the advertising message to increase visitor numbers again.
Do you know how many customers walk past your store without stopping? storefy Footfall & Visitor Analytics Counter reveals your store’s true pulling power and helps you identify areas where your advertising can be improved.
A/B-test campaigns, displays, and messages with ease. You can see numerically what brings people in and what doesn’t. Going forward, decisions are based on data, not guesswork.
You receive clear reports directly to your email without any separate login. Choose what you track and how often – the system takes care of the rest.
You receive anonymised demographic data on visitors: age, gender, and behaviour outside the store. This allows you to target your messages more precisely and improve your conversion rate.
Do you know how many customers walk past your store without stopping? storefy Footfall & Visitor Analytics Counter reveals your store’s true pulling power and helps you identify areas where your advertising can be improved.
A/B-test campaigns, displays, and messages with ease. You can see numerically what brings people in and what doesn’t. Going forward, decisions are based on data, not guesswork.
You receive clear reports directly to your email without any separate login. Choose what you track and how often – the system takes care of the rest.
You receive anonymised demographic data on visitors: age, gender, and behaviour outside the store. This allows you to target your messages more precisely and improve your conversion rate.
Are you updating the marketing materials or window dressing visible from outside your store, but don’t know what’s affecting customer flow? Do you know for certain which of your campaigns is generating the most interest?
Thanks to the system, classic A/B testing is straightforward and provides easily comparable data. By measuring the number of customers converting into store visitors, you can verify what works and what doesn’t – even within your target demographic.
Call +358 2 4802 7660The technology has been designed from the ground up to be GDPR-compliant. The camera analyses data in real time using an internal neural network processor, and no individually identifying data is stored or transmitted. What remains for you is only what matters: accurate, anonymised data on customers and their behaviour.
Reports are delivered directly to your email without any extra logins, interfaces, or technical setup. You choose what you track and over what time period – the system takes care of the rest.
doop | Kauppiaskatu 5, 1st floor, 20100, Turku | info@storefy.fi | +358 2 4802 7650
Customer service | +358 2 4802 7660 | Open on weekdays 9–17
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