Articles
Retail media
The point of purchase has become a new kind of advertising platform. For example, digital information displays in stores offer new ways to reach customers in the right place at the right time. Read more
User-generated content (UGC)
User-generated content (UGC) is the gold nugget of marketing. It is authentic, credible, and has a direct impact on purchasing decisions. Read more
Targeted messaging makes the shopping experience feel personal
Online advertising is targeted, but in physical stores, it is rarely utilised. Personalisation can boost sales and improve the customer experience. Read more
In-store marketing
Purchases are made in the store, but before that, buying decisions are made. This is why in-store marketing is the key to the moment when a customer walks between the shelves and wonders whether to buy or not. Read more
storefy is the Finnish choice
storefy is the market's only domestic Digital Signage provider awarded the Key Flag symbol. Read more
Applications of digital signage
Digital displays have long been a familiar sight in shopping centres and stores, but their potential applications extend far wider. Read more
Automated content creation with adbot
adbot is a tool that makes automated content creation possible. With adbot, the cost of a single video can be as low as 7 cents, and a finished advertising video can be ready in as little as 3 minutes. Read more
The history of digital signage
Digital signage, the use of digital displays for communication and advertising, has seen explosive growth over the past couple of decades Read more
Digital A-Board increases sales and reduces costs
Digital A-board outperforms traditional advertising stands in content production by a mile. Read why it's the superior choice for in-store marketing. Read more
Traditional advertising stand or Digital A-Board?
A customer's experience of a store begins before they even step inside. It is shaped by factors such as the store's location, façade, shop window, product displays, cleanliness, and of course the products and offers visible from outside. Read more
The A-Board reborn
The traditional A-board has served as an entrepreneur's mouthpiece for decades. Now this classic has been reborn, bringing more possibilities, more visibility, and more customers. Read more
Measuring marketing results in-store
Measuring marketing results is commonplace in digital channels, but brick-and-mortar stores can now leverage data as well. In this article, we compare measurement methods in the digital and physical worlds and explore how in-store marketing can become truly data-driven. Read more
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