Articles
The A-Board reborn
The traditional A-board has served as an entrepreneur's mouthpiece for decades. Now this classic has been reborn, bringing more possibilities, more visibility, and more customers. Read more
Measuring marketing results in-store
Measuring marketing results is commonplace in digital channels, but brick-and-mortar stores can now leverage data as well. In this article, we compare measurement methods in the digital and physical worlds and explore how in-store marketing can become truly data-driven. Read more
A new kind of advertising stand – more sales with less effort
The time of traditional advertising stands with printed posters, has passed. A digital advertising display can offer many advantages that make it a considerably better, more versatile, and more cost-effective solution – and it is no more difficult to use. Read more
Advertising display price – what does it consist of?
In this article, we examine the components that make up the advertising display price and the aspects worth considering when planning a purchase. Read more
Display product information with electronic shelf labels
Using electronic shelf labels and QR codes is not merely a technological solution, but a strategic way to enhance the customer experience, streamline store operations, and optimise sales through data. Read more
Modernising old displays
With storefy, many older displays can be easily modernized and seamlessly integrated into a new management system. Read more
How do I keep customers in my store longer?
The longer a customer enjoys their time in the store, the more likely they are to make additional purchases and leave with a positive experience. This article explores ways to make a store more attractive and how digital solutions can help achieve this. Read more
Digital advertising display for your store – installation as a turnkey service
storefy displays are not merely technological devices, but a strategic tool for in-store marketing. Read more
What is PoS marketing?
Point of Sale (PoS) marketing, or in-store marketing, refers to marketing that takes place at the point of sale, with the aim of influencing the purchasing decisions of customers in the store. Read more
Financing a digital signage system
A financing model can be a viable option, but there are several key factors to consider when making a decision. Read more
A/B testing – what works in retail marketing?
In all marketing, an interesting question is which message resonates most effectively. The answer is found through testing, but in traditional marketing, this takes time, and comparing results is difficult. Digital signage makes A/B testing easy. Read this A/B testing guide to find out how you can develop your in-store marketing for the better. Read more
What type of display is suitable for advertising in a store?
An advertising display is a key element of retail marketing, but what kind of display is suitable for advertising in a store? Read more
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