24.6.2026

Customer-centric communication in Telia Stores

Telia leverages storefy’s retail solutions to create a seamless, customer-centric shopping experience in its stores. The flexible and easily customisable system supports the digitalisation of stores, enhances communication, and helps respond to evolving customer needs.

Solutions that grow with Telia

A well-implemented digital signage system draws customers into the store, reinforces the company’s brand, and boosts sales. The digital signage provided by storefy is part of a system that can be expanded as needed with a range of retail solutions that streamline the customer journey, increase sales, and generate content.

Telia has long relied on storefy’s system for in-store marketing communications. In the words of Harri Viljakainen, Sales Support Development Manager at Telia Finland: “With storefy’s customer-centric solutions, Telia can offer an outstanding customer experience in its stores, whilst at the same time enabling staff to maintain the digital presence and product range of Telia Stores.”

Further strengths of storefy’s retail solutions include customisability and the ability to adapt the existing system to meet new requirements. “This is particularly important for us, as our needs are constantly changing,” Viljakainen emphasises, adding that new solutions are continually being developed to address shifting customer needs. Stores and concepts are also regularly refreshed.

“The adaptability of the system is of paramount importance to us, as customer needs change and stores and concepts are continuously evolving.”

Harri Viljakainen, Retail Sales Development Specialist, Telia Finland

The goal: a smooth customer journey

In addition to the digital signage system, Telia uses a whole range of other storefy retail solutions. For example, customers entering a Telia Store are greeted by storefy Reactive Entrance Display.

Customers seeking personal service can rest assured they will receive it, thanks to the queue management system. Harri Viljakainen commends the fact that storefy’s retail solutions also help to ease the day-to-day work of staff.

Customers moving around the store can access product information via various screens integrated into display fixtures. Product and pricing information is also displayed on electronic shelf labels of various sizes, which can be updated centrally with ease — even across all stores in the chain simultaneously.

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