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A better customer experience brings more sales – the Tabletop Advertising Display improves retail marketing

The Tabletop Advertising Display is an innovative tool that increases sales and enriches the customer experience. Targeted offers and product information on the Tabletop Display help customers make better purchasing decisions and strengthen their brand loyalty.

 

A common misconception is that an additional sale is the same as an impulse purchase, which is seen as an ill-considered purchase of unnecessary goods that will be regretted after a while. In reality, people enjoy it when they get new ideas, get excited about something or discover a whole new way of doing things. The Tabletop Advertising Display is a catalyst for these new ideas. Well-argued and customer-centric suggestions for additional sales are a win-win situation, benefiting both the salesperson and the customer.

The Tabletop Advertising Display opens up lots of opportunities to make additional sales. In addition to targeted offers, the display can show product information or even user reviews that reinforce the perception of quality and help the customer to make a purchase decision.

A broader perspective on products offers additional sales opportunities

What is essential for additional sales is that the Tabletop Advertising Display allows products to be presented in a broader context. In other words, broadening the perspective to encompass the whole user experience. In this way, the customer can be offered accessories or extras directly related to the product, but also other related products. These are often products that the customer has not thought of, but which further enhance and extend the user experience of the original product.

These are all as much about serving the customer as they are about marketing to increase sales. When customers feel they are getting more than just the product they want from a store, it increases customer satisfaction and loyalty to both the store and the brand.

The benefits of the Tabletop Advertising Display include not only the ability to display a wide range of content, but also its physical characteristics. The lightweight display is easy to move wherever you need it. In addition, the small screen is affordable, even at less than three euros a day, so buying more displays won’t make a big dent in your budget.

Innovative strategies for additional sales

Cross-selling

The sale of accessories and extras was already mentioned earlier, as was reference to cross-selling, i.e. the provision of ancillary products to complement the original purchase. For example, a buyer of a coffee machine is recommended a special quality of coffee beans or a milk frother. The problem with these types of convenience products is often that they are not physically located in the same place in the store display, but rather in different parts of the store. Digital signage can present these products in an attractive way with images and videos, and can also guide you to find the products presented in the store.

 

Up-selling

Another method to increase incremental sales is up-selling, i.e. offering the customer a higher quality or more versatile version of the product they are buying. On a Tabletop Advertising Display, better features or additional services can be easily illustrated to convince the customer to choose a more expensive product than the original, which is also likely to be more satisfactory than the first choice.

Profiled product recommendations

The products offered by the Tabletop Advertising Display do not necessarily have to be directly related to the use of the product being presented. Profiled product recommendations refer to suggestions based on a specific customer profile. If it is known from data analytics that people who have bought a product have often bought another product, the dashboard can also present them. A person buying a golf club might be suggested sporty clothing from the brands preferred by golfers, or, as in the previous example, a coffee machine buyer might be recommended a book that introduces them to the world of speciality coffees.

Inspire customers

The displays can also inspire customers to try something new, use products in unexpected ways or combine them in innovative ways. A classic example is the display of recipe ideas in a grocery store, where customers can be inspired to buy all the ingredients needed to make a dish. In the case of clothing, showing different outfits with accessories can stimulate new needs.

Innovative strategies for additional sales

Cross-selling

The sale of accessories and extras was already mentioned earlier, as was reference to cross-selling, i.e. the provision of ancillary products to complement the original purchase. For example, a buyer of a coffee machine is recommended a special quality of coffee beans or a milk frother. The problem with these types of convenience products is often that they are not physically located in the same place in the store display, but rather in different parts of the store. Digital signage can present these products in an attractive way with images and videos, and can also guide you to find the products presented in the store.

 

Up-selling

Another method to increase incremental sales is up-selling, i.e. offering the customer a higher quality or more versatile version of the product they are buying. On a Tabletop Advertising Display, better features or additional services can be easily illustrated to convince the customer to choose a more expensive product than the original, which is also likely to be more satisfactory than the first choice.

Profiled product recommendations

The products offered by the Tabletop Advertising Display do not necessarily have to be directly related to the use of the product being presented. Profiled product recommendations refer to suggestions based on a specific customer profile. If it is known from data analytics that people who have bought a product have often bought another product, the dashboard can also present them. A person buying a golf club might be suggested sporty clothing from the brands preferred by golfers, or, as in the previous example, a coffee machine buyer might be recommended a book that introduces them to the world of speciality coffees.

Inspire customers

The displays can also inspire customers to try something new, use products in unexpected ways or combine them in innovative ways. A classic example is the display of recipe ideas in a grocery store, where customers can be inspired to buy all the ingredients needed to make a dish. In the case of clothing, showing different outfits with accessories can stimulate new needs.

Insights for customers, happy customers for the shop

A Tabletop Advertising Display is not just a sales tool; it is an innovative tool that can transform the customer experience from good to even better and significantly increase sales. Well-designed and targeted messages provide customers with valuable ideas and insights that enrich their shopping experience. Desktop displays enable effective incremental sales by showcasing products and services that customers may not have thought of themselves, but that enhance their initial choice.

Invest to a better customer experience

Investing in a Tabletop Advertising Display is a long-term choice with proven results. Its versatile features, such as easy portability and cost-effectiveness, make it a practical and accessible option even for small stores. When customers feel they are getting more than just a product, it increases their loyalty to the store and the brand. Targeted content is delivered to the advertising display with an automated content creation service, storefy’s adbot, and the easy-to-use Easy CMS helps manage the content of the displays.

Find out more about storefy digital signage solutions