8.4.2025

A new kind of advertising stand – more sales with less effort

The time of traditional advertising stands with printed posters, has passed. A digital advertising display can offer many advantages that make it a considerably better, more versatile, and more cost-effective solution – and it is no more difficult to use.

An easy-to-use advertising display without technical tinkering

The digital alternative requires no technical expertise and takes no more time – quite the opposite. It is delivered on a turnkey basis, meaning the customer doesn’t need to do anything other than start using the device. Displays come ready to use, and content management is handled simply through a browser. If a traditional advertising stand is a familiar and easy solution for you, a digital display is even more so.
A paper printout in a plastic frame may seem like an unbeatable solution, both for its simplicity and its low cost. What this overlooks, however, is all the work involved at every stage of the process. Printing, putting up, and taking down posters takes a considerable amount of time and ties employees to tasks other than actual selling. And a paper sheet in a price rail isn’t exactly an effective marketing tool either.

If you’re not convinced, read on!

The power of moving images

A traditional poster is static – it may even be visually striking, but it cannot compete with the impact of moving images and video. On a digital advertising display, you can show animations, videos, and rotating images that capture attention more effectively and keep customers engaged for longer. Research shows that moving images capture people’s attention up to 400% more effectively and are also better remembered than a static image alone. This makes digital displays an excellent option for sales promotion and brand communication.

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An advertising display allows multiple pieces of content to be shown

A traditional advertising stand is limited to one message at a time. If you want to advertise several products or campaigns, you have to print multiple posters and change them manually. A digital advertising display, on the other hand, allows multiple messages to be shown on the same screen. You can, for example, schedule different advertisements to appear at different times of day or target messages to specific customer groups. This makes communication more versatile and effective without any additional cost.

Easy and fast to update

Updating advertising content in traditional stands is laborious: posters have to be designed, printed, and changed by hand. With a digital advertising display, you can update content using a browser-based management system from anywhere, at any time – without needing to physically touch the display or send anyone to the location. This is particularly useful for retail chains, for example, that want to manage all their advertising displays centrally. Campaign changes, price adjustments, or timely announcements can be updated in seconds without any physical work or additional costs.

No outdated offers or tired visuals

Traditional advertising stands often feature outdated offers or faded posters that no longer do justice to the brand’s message. With a digital advertising display, situations like these do not arise, because advertising content can be removed or updated in real time – or better still, scheduled in advance. This ensures that customers always see a current and appealing message.

Digital advertising displays to replace the traditional advertising stand

Digital advertising displays are available in several different forms that replace the traditional advertising stand and bring new possibilities for communication:

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Tabletop Advertising Display

Works excellently alongside product displays in stores, in restaurants, and at store service counters where current offerings or campaigns are to be shown in a small space.

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Dual display

A double-sided, free-standing display that allows content to be shown in two directions simultaneously. At a store entrance or in a shop window, for example, one side can attract passersby inside while the other informs customers already inside about current offers.

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a sign on a stand

Digital A-Board

A modern version of the traditional A-board, but capable of showing rotating content – videos and images – to attract passersby into the store.

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An environmentally friendly and cost-effective solution

Although the initial investment in a digital advertising display may be higher than that of a traditional advertising stand, it is more cost-effective in the long term. The costs of printed materials, deliveries, and manual updates decrease significantly. In addition, digital advertising reduces paper and ink consumption, making it a more environmentally friendly option for companies looking to reduce their carbon footprint.

Summary

A digital advertising display offers many advantages over a traditional advertising stand: it allows the use of moving images, supports multiple advertising messages on the same display, is easy to update remotely, eliminates the problem of outdated offers, and is a more environmentally friendly and cost-effective solution over the long term.

Most importantly, however, it is worth understanding that the digital alternative is not complicated – quite the opposite. It is delivered ready to use and requires no technical expertise or extra work. Different types of digital advertising displays, such as Tabletop Advertising Displays, Dual Displays, and Digital A-Boards, offer a modern and effective alternative to traditional advertising stands. If you are looking for an advertising stand, it is worth considering whether a digital advertising display could be a better option for your specific needs.

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Sources: Digital Signage today