5 benefits when you get a digital signage display for your store

Digital signage displays offer an effective way to market products, offers and services to customers. Videos and dynamic content can attract attention and convey messages much better than static advertising surfaces, such as posters on advertising stands or stands.

Benefits from Digital Signage Displays

1. More customers – more sales

Digital signage displays are visually attractive and attract the attention of passers-by. Especially the dynamic and colorful content of the advertising displays in front of the store effectively attracts potential customers to get to know the store more closely.

According to research, moving image attracts attention up to 400% better than a static image surface. High attention value makes passers-by react to advertising content and the number of visitors can increase by up to 17% at best.

For customers already in the store premises, digital signage displays tell about new products and offers. Information displays in connection with presentations in turn offer new ideas and show the customer how to use the product. Together, they increase the time spent in the store, which again brings opportunities for additional sales. According to research, the increase in sales can be up to 11.5% when the product is presented on a digital display.

2. More loyal customers

Advertising screens with moving images improve customers’ experience of shopping in the store by providing them with useful information, guidance and also entertainment. This makes the shopping experience more pleasant. The customer finds shopping uncomplicated and inspiring, which increases his commitment to the brand. The time required for possible queuing or waiting is perceived to be shorter when viewing the contents of the screens.

For example, from the interactive info screen in connection with the presentation, the customer can get more information about the product they are looking at, such as features and instructions for use as well as tips and inspiration for using and combining the products. This helps the customer get a better picture of the product and make informed purchase decisions.

By getting an advertising screen in the store and presenting interactive and visually appealing content, you offer a comprehensive experience that increases customer comfort and makes them come back again and again.

The memory footprint left on customers by the content presented on digital signage screens has been studied. According to the study, 83% of customers could recall the advertisement or marketing message. The number is almost double compared to traditional advertising.

3. Saving time

The content presented on digital signage advertising screens can be updated and edited centrally and the content intended for each screen can be selected. The time saving is significant when the comparison point is advertising posters, which have to be physically changed in every store. When all displays can be managed with one program, inconsistencies between different stores are avoided and time is saved.

By scheduling the campaigns to start and end automatically, you avoid the haunting of old offers after the campaign ends. In addition, the system allows you to react quickly to changing marketing needs or unexpected situations. For example, information about a product sold in place of a product that has run out in the middle of the campaign can be quickly displayed on the store’s screens. Sometimes an unexpected sales opportunity for a product or service may arise. A classic example is that when the rain surprises, the sale of umbrellas goes up like a storm for whoever is the first to advertise umbrellas.

4. More effective marketing

The advertising displays in the store provide tools for real-time and targeted marketing. The ad reaches the customer at the most convenient moment, when it can meet the customer’s need and trigger a purchase signal.
In the DS system, contents can be updated and modified quickly to meet current events, trends or customer needs. On the displays, for example, customized offers can be presented according to the day or even a certain time of day, which meet the very specific needs of the customer.

The placement of advertising displays can improve the use of space in the store by directing customers to certain areas where they might not otherwise find. Interesting content on a suitably positioned display can make the customer stop and pay attention to, for example, the desired presentation or offer.

Marketing can also be personalized for different target groups by presenting different contents to different customer segments. Relevant and up-to-date content increases marketing efficiency and improves the customer experience.

5. A stronder brand

By combining visually appealing content, unified brand communication and interactive brand experience, the digital signage system creates a positive and memorable impression.

The uniform look of the content presented in all stores, such as the brand’s characteristic colors and fonts, form a uniform visual identity that strengthens the brand. Targeted content and consistent use of visual elements help create a positive and recognizable brand experience.

Information displays also offer a good opportunity to tell the brand’s story, history and values visually and impressively. Sharing product information and customer experiences, as well as interactive content, on the other hand, help create a stronger connection with customers and commit them to the brand. For example, a narrative brand video shown in connection with a product is apt to create an emotional connection between the product and the customer and thus a greater need.