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Storefy is the green choice – take electricity consumption into account

How much electricity does a digital signage system use?

The importance of sustainability in retail marketing

Sustainability has been an emerging trend for a long time and it is worth taking it into account in retail marketing. Traditionally, energy efficiency has not been the first consideration when designing marketing solutions for retail environments, but today’s technology makes this an even more important aspect. In this article, we take a closer look at how much electricity a digital retail marketing system uses, what it costs to run and how it affects the environment.

How much electricity does a digital advertising display use?

Modern advertising screens are much more energy efficient than old plasma or CRT screens, for example. A standard LED-based digital advertising display typically consumes around 100 watts (W) of electricity per hour. This means that if the display is on 24 hours a day, its daily energy consumption is 2.4 kilowatt hours (kWh). At an electricity price of 10 cents per kWh, it costs only 24 cents per day to run one display.

Electricity consumption in relation to other energy inputs in the store

The electricity consumption of advertising displays is negligible compared to other energy sources in the store. For example, in-store lighting, usually based on 300 Watt halogen bulbs, can consume significantly more electricity.

  • 60 300 W halogen bulbs together consume 18 000 Watts (18 kW) per hour.
  • This means a staggering 432 kWh of energy consumption per day, which is equivalent to 43.20 euros per day.

When comparing the energy consumption of a billboard (2.4 kWh) with halogen lighting, the ratio is 180:1. In other words, the use of a single advertising display consumes only a fraction of the energy of in-store lighting.

Power management and electricity saving features for advertising screens

In systems such as storefy, power management has been taken into account in software development. Displays can be scheduled to automatically shut down when the store closes, which can halve their daily power consumption. In addition, displays visible outside the store can be configured to reduce brightness at certain times, such as at night, saving even more electricity.

The environmental impact of in-store marketing and reducing your carbon footprint

Under European Union requirements, companies are expected to report more accurately on their environmental impact, including monitoring their energy use and carbon footprint. storefy uses displays made by Samsung. Samsung is committed to the principles of sustainable development. They use renewable energy and recycled materials wherever possible and support the recycling of equipment.

The carbon footprint of advertising displays is significantly lower compared to traditional marketing tools such as printed posters. This is due to a number of factors:

  1. The environmental impact of the printing process: the inks and chemicals used to print posters are often toxic and pollute the environment.
  2. Logistics: the transport of posters from the printer to the shop causes significant emissions.
  3. Disposal: A large proportion of printed posters are not recyclable, which increases the environmental impact of waste management.

A digital marketing system can eliminate all these environmental impacts, making it a more ecological option.

Advertising displays save money and resources

The use of traditional posters is not only environmentally damaging, but also costly and time-consuming. Printing posters, transporting them from the printer to the shop and disposing of them after campaigns are over can be a significant cost. Costs are particularly high in situations where there is a chain of several stores. Digital displays, on the other hand, allow marketing content to be updated quickly and easily without additional costs.

For example, launching a new campaign traditionally requires posters to be printed and transported to each store, whereas with digital displays the campaign can be published anywhere with the click of a button.

Research information on digital solutions

Studies have shown that digital advertising displays are more cost-effective and environmentally friendly than traditional marketing tools. For example, the energy efficiency and long lifetime of LED technology make it a superior alternative when comparing total cost of ownership and environmental impact.

Summary

Digital advertising displays are not only cost-effective but also environmentally friendly solutions for retail marketing. Their energy consumption is minimal compared to other retail equipment such as lighting and they offer significant savings in both electricity use and opportunity costs.

Storefy’s system also helps to meet EU environmental reporting requirements and reduce the company’s carbon footprint. In light of these benefits, the use of digital signage not only makes economic sense, but is also a responsible choice for future business.

See our advertising displays