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Storefy – four reasons to switch with us

Even if you already have advertising displays in your store, the question is: are you getting the most out of them? Often, the bottleneck in marketing is the complexity of the systems and lack of time. Storefy is designed to solve these challenges.

With digitalisation gaining momentum, in-store marketing cannot rely solely on traditional methods. Modern technology offers unprecedented opportunities to improve the customer experience and increase sales. Storefy takes your store’s digital marketing to the next level by leveraging your existing resources and providing tools that make content management simple. This article lists four reasons why you should switch with us.

1. A cost-effective solution for existing displays

Many stores are wondering whether it is worthwhile to upgrade their existing advertising displays with a new system. Storefy’s system can be deployed on any advertising display manufactured by Samsung. This means you can use your existing displays without having to buy new ones.

If you have digital signage displays from other manufacturers, they can be connected to an external player to enable you to use the Storefy system.

Storefy’s browser-based management system eliminates unnecessary effort, making it quick and easy to update content.

2. Timings and real-time management

Storefy’s Easy CMS includes a timer function, which is particularly useful for companies with several stores. You can manage the advertising displays of all your stores from one place, no matter where you are physically located. Whether you are in the office, at home or at your summer cottage, you can always check and update the content of your displays in real time. This not only saves time, but also minimises errors and ensures that your brand communication is always up to date.

This is particularly valuable, for example

  • during campaigns, when timely communication is critical
  • when your store’s product range changes
  • when last-minute changes to offers occur, you can update information immediately

3. Quality content boosts sales

While technology lays the foundation for effective in-store marketing, content is always key. With our automated video production tool, you can import your product information and prices in Excel format and have an almost unlimited number of branded, agency-quality promotional videos ready to use in any format you want.

With automated video production, you can ensure that your promotional content is consistent and on-brand across all your outlets. Customers get a high quality image of your brand, which also increases their confidence in the quality of your products. Brand consistency is a critical part of the customer experience and carefully crafted content can make the difference in whether customers choose to shop at your store.

Also read: How do I convert from the shopping aisle? Note these three things!

Quality content is a powerful tool not only for driving customer flows but also for supporting purchasing decisions. With promotional videos, you can highlight the day’s offers, the latest products or special promotions at the very moment when customers are making their decisions. For example, additional sales can be easily achieved through targeted messaging, such as offers that are shown near the checkout.

Another major advantage of automated content production is its speed and flexibility. If product prices or promotions change, you can update the system instantly, and the new content is immediately visible on all screens. This ensures that customers always see the most up-to-date information, increasing reliability and reducing the risk of potential misunderstandings.

Automated content generation also allows you to adapt your communications to different audiences and situations. For example, late-night offers or weekend promotions can be promoted at just the right time. Content timing features ensure that your message is always targeted and relevant.

Read also: Affordable video production service

4. Easy use of data for advertising development

Storefy also allows you to collect data on how customers react to your ads. This valuable information will help you make better decisions in the future. For example, you may find that certain types of offers work better in the morning, while other types of messages appeal to customers in the afternoon. With this information, you can create content that is not only consistent with your brand, but also timely and customer-centric. We tailor our features to your specific data collection needs, so you get the most effective solution for your store. Check out our Digital Signage Hero solution to digitalise your store from end to end.

Also read: How do I do good retail marketing?

Summary

Storefy is the solution for companies that want to make their store modern and attractive to customers. It combines ease of use, cost-effectiveness and quality content management in a way that saves time and delivers results. Whether you own a small store or are responsible for in-store marketing for a chain, storefy provides the tools you need to unlock the full potential of digital in-store advertising.

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