Retail marketing is becoming digital and many providers have appeared on the market. Typically, store digitization always follows the same formula: advertising displays are selected and installed. With this traditional model, the store’s budget is spent on expensive equipment, and the most critical part, the advertising content itself, is not taken into account at all. Digital Signage displays are meant to be vessels that bring the content of marketing communications in front of the customers’ eyes. Metaphorically, even a campfire is just a cold pile of wood until it is lit. In this article, we tell you how storefy makes sure that you don’t just get displays, but a money-generating digital entity.
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