storefy ESL

Electronic Shelf Labels – Driving Efficiency in Retail

Transforming Pricing Challenges into Profitable Practices

Inconsistent pricing

Pricing must be accurate and consistent across the retail chain’s stores. Even small shortcomings quickly lead to a loss of customer confidence and lost sales opportunities.

Ineffective pricing strategies

Traditional, paper-based price tags are not well suited to dynamic pricing. Competitive campaigns can not implemented as easily.

Tedious processes

Printing, exchanging and updating paper price labels takes significant time and resources from shop staff, limiting operational efficiency and productivity.

Omnibus

The EU’s Omnibus Directive requires retailers to ensure transparent pricing. Errors in price labelling can result in significant fines.

Is Your Retail Chain Facing These Common Challenges?

Pricing for the same products varies between stores in the chain
Manual price updates cause errors that can confuse customers
Difficulty in meeting the requirements of the Omnibus Directive
Staff spend too much time manually changing shelf labels
Time spent updating shelf labels reduces focus on customer service and sales
Manual operations take up too many resources and slow down store operations
You haven’t found a solution that frees up your staff’s time for more important tasks
You can’t react quickly enough to competitors’ price changes
Traditional price tags do not support dynamic pricing strategies

If yes, storefy Electronic Shelf Labels are the right solution for your retail chain!

Want more information?

Call +358 2 4802 7660

Discover How Electronic Shelf Labels Improve Efficiency – Watch Below

The Easiest and Quickest Digital Shelf Labels to Implement – No Massive IT Project Needed!

Turnkey delivery, ready to go
Works seamlessly without integration into existing IT systems
A complete ESL system, ready for use straight out of the box
Easily update price information by simply scanning barcodes

Once a price is updated, all labels automatically refresh in just few minutes!

The requirements of the Omnibus Directive are automatically met

The EU’s Omnibus Directive came into force on 1 January 2023 and aims to clarify how businesses communicate their discount and promotional prices to consumers. As a general rule, price indications for promotional products must show the lowest price of the product in the 30 days preceding the offer as the reference price. Failure to comply with the Directive can result in very substantial financial penalties for businesses.

Fortunately, the storefy ESL system makes it easy to comply with the Directive. The price indications required by the Directive are automatically displayed on the price labels.

storefy ESL system

retrieves the lowest price for a 30-day period on behalf of the user
displays the price information as required by the Directive
saves you from fines

Launch campaigns quickly and easily

The storefy ESL system makes it easy to launch a campaign and roll it out at store level. The campaign prices and also the way the prices are presented are available for all campaign products and all stores in the chain simultaneously and quickly.

storefy ESL enables dynamic pricing

Dynamic pricing means that the best available price for a product can vary depending on the time of day or the customer. It’s based on price segmentation, meaning the same product is sold at different prices at different times or to different customers.

Electronic Shelf Labels (ESL) can be scheduled to display the desired price at specific times or quickly updated when needed. For example, if a retailer wants to position itself as the cheapest in the market, it can quickly adjust its price to undercut a competitor’s lower price. Dynamic pricing works both ways—prices can increase or decrease in real-time.

The Right ESL Tag for Your Needs

Our wide selection of tag models and mounts ensures that you’ll find the perfect electronic shelf label for your specific requirements. Custom solutions are also available for more unique needs.

Tags can be branded according to your preferences, and in addition to displaying prices, they can show other relevant information. Larger tags can accommodate multiple product listings.

ESL tags require minimal maintenance. For example, the battery life can last up to 5 years.

Purchasing storefy Electronic Shelf Labels is easy

We’ve made it as easy and risk-free as possible to get electronic price tags.

You can come and visit us to see how the system works
Implementation does not require an IT project for your organisation
Free customer service in Finland
Affordable financing

Part of an Ecosystem

Electronic Shelf Labels are a part of the storefy retail solution portfolio, which includes adbot, Digital Window Displays, Digital Signage CMS, Tabletop Advertising Display, Digital A-board, Entrance Display and other solutions that improve store efficiency and customer experience.

Part of an Ecosystem

We are trusted by

ESL service packages – price and content

Salesperson's interface

Connecting the price tag and the product with a barcode

Price tag status query

Monitoring of price tag batteries

Price tag listing

Templates and content

Number of templates / price tag model

Barcodes

Campaign and offer templates

QR codes

Your logo on un-connected price tag

Splitting a price tag for several products

Visual appearance according to your brand

Your brand font face enabled

Product database

Manual product database editing

Product database API

Fetching of products from external product database (API)

Triggers for updating product information (API)

Scheduled product information update (API)

Maximum number of products

Omnibus management / price history

Interface for searching price history (API)

VPN connection

Background system / cloud service

Customer service by phone

Customer service by e-mail

Customer service open times (UTC+2)

Customer service SLA

storefy customer service access to ESL gateways

Gateway monitoring and alarms

storefy ESL cloud SLA

User role levels

Maximum number of gateways per store

Recommended number of stores per service level

Installations

Turnkey installation service

Easy

59 € / month / store
+ tags and devices

Standard

79 € / month / store
+ tags and devices

Pro

129 € / month / store
+ tags and devices

Enterprise

179 € / month / store
+ tags and devices

-on-

unlimited

-on-

2 500

5 000

10 000

unlimited

30 days

-on-

priority

-on-

priority

Weekdays 9-17

to the best of our ability

8 h

4 h

-on-

48 h

8 h

4 h

unlimited

1-2

2-10

10+

-on-

Interested?

The company behind storefy is doop – an expert in retail solutions and digital implementations with 15 years of experience.

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