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Reactive Entrance Display

Offer your customers an experiential entrance with a digital display

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storefy Reactive Entrance Display

When a customer decides to step into your store, they’re already primed to make purchasing decisions. But what if they were met with marketing messages tailored specifically to them as soon as they walked in? And what if, while providing a pleasant shopping experience, you could also guide their purchasing behavior in the direction you want?

This is made possible with the storefy Reactive Entrance Display. It lets you deliver marketing messages targeted by age and gender while gathering valuable data to determine which type of messaging works best.

 

How it works

When the AI-powered demographic camera detects a customer approaching the Reactive Entrance Display, it uses advanced neural network technology to estimate their age and gender. Based on this data, the display presents content tailored to the demographic—content designed to resonate with this specific customer group. This could include pre-loaded video files or dynamically generated content, allowing for the testing of different headlines and product combinations.

The system also collects valuable insights about potential customers who pass by the store.

GDPR-Compliant

The system has been designed from the ground up to meet all data protection requirements.

Foot traffic analysis is performed by the camera’s internal AI-powered neural network processor, ensuring no personally identifiable information is transmitted. The system only generates person count data, anonymous demographic insights, and the coordinates of individuals.

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Understand your store’s customer demographics

The Reactive Entrance Display gathers customer demographic data, so you know the age and gender distribution of customers coming into your store. This data provides opportunities to better target your marketing messages.

Test what works

The Reactive Entrance Display lets you experiment with different messaging and product displays to see which combinations engage your customers most effectively.

You’ll discover which messages capture attention and prompt customers to take action while in-store.

Once you know what works, you can enhance the impact of your marketing efforts.

Video, audio, and images

The Reactive Entrance Display can engage customers using video, images, audio messages, or a combination of these. What matters is that the content and style of the message always speak to the customer’s target group. The content can be a friendly welcome message, a targeted marketing message based on demographics, or purely informative. It’s also easy to change the message whenever needed.

Reports delivered straight to your inbox

We don’t believe you want yet another analytics dashboard that requires you to log in and check only when you remember. That’s why we send reports directly to your email. You can choose how often you want to receive reports, and during the setup phase, we’ll define the key metrics and KPIs that matter most to you.

Documents are easy to share within your organization, and if you need specific data, you can log into the analytics platform and search for the information you need using your chosen parameters.

Part of an ecosystem

The Reactive Entrance Display is a part of the storefy retail portfolio, which include Digital Signage CMS, Digital Window Displays, Electronic Shelf Labels, Digital A-board, Digital Tabletop Display and other solutions that improve the store’s efficiency and customer experience.

Part of an ecosystem

The Reactive Entrance Display is a part of the storefy retail portfolio, which include Digital Signage CMS, Digital Window Displays, Electronic Shelf Labels, Digital A-board, Digital Tabletop Display and other solutions that improve the store’s efficiency and customer experience.