30.4.2025

The A-Board reborn – the digital version attracts and sells

The traditional A-board has served as an entrepreneur’s mouthpiece for decades. Now this classic has been reborn, bringing more possibilities, more visibility, and more customers.

The ultimate purpose of in-store marketing is to increase cash flow – in other words, to bring in more sales. This can be achieved both by selling more to existing customers and by continuously acquiring new ones. That, in turn, happens by telling customers and potential customers about the store’s products – current ones and new arrivals – and about various campaigns. 

This truth hasn’t changed, but the tools for achieving it have. Where the past relied on a printed poster or a handwritten note and hoped that a passerby’s eye would land on it, today’s advertising tools actively capture people’s attention. The power of moving images is hard to resist, and that is precisely why new in-store marketing tools are built around video content.

Just as easy – far more effective

The Digital A-Board is like its traditional predecessor in every way but one: instead of a single static poster, it shows multiple pieces of content, including videos as well as images. Despite its modern name, it is just as easy to set up as a traditional advertising stand. The Digital A-Board is delivered on a turnkey basis and only needs power and an internet connection. Plug it in – and the advertising begins. It comes with a browser-based management system that is easy to use without any technical expertise, and updating and scheduling advertisements can be done from the other side of the world if necessary.

More eyes, more visitors

The Digital A-Board doesn’t go unnoticed by passersby. Rotating images, animations, and videos on the display catch the eye in a way that a single static poster simply cannot. Moving images spark interest and encourage people to look – and a glance can become a step towards the entrance.

Research shows that video captures attention up to four times more effectively than a traditional image. When an advertisement engages the viewer, it stays in the mind and increases the likelihood that the customer will step inside. This makes the Digital A-Board an effective tool for increasing foot traffic.

One A-Board, many pieces of content

Unlike a traditional A-board, the digital version doesn’t require a new poster every time a campaign changes. Content can be updated via a browser from anywhere, even across multiple devices at the same time. This way, campaigns, offers, and seasonal products always stay up to date – and no sales opportunity is lost due to an outdated message.

You can also schedule different advertisements for different times of day or days of the week. In the morning, passersby are enticed with a breakfast offer; in the afternoon, with a coffee deal. Changing the content costs nothing extra and requires no additional work from staff. And best of all, managing content is as easy as updating social media. The browser-based interface makes management straightforward and fast, with no separate training needed.

A modern appearance conveys professionalism

The Digital A-Board looks good. A bright and sharp display, a clean and durable structure – everything communicates professionalism and a brand that evolves with the times. The stand holds its position firmly outside the store and works reliably day after day, inviting customers inside. For many people, their first impression of a business is formed before they even step inside. The Digital A-Board gives the business a modern and high-quality image before the customer even walks through the door.

Not just an advertising stand, but an engine for sales

The Digital A-Board is not just an advertising space – it is an investment in growing sales. When customers stop, look, and become interested, they are also more likely to step inside and make a purchase. The more customers come through the door, the more opportunities for business growth are created.

Over the long term, the Digital A-Board is also cost-effective: no printing costs, no printers, no staff time spent changing new posters. The environment benefits too, as less paper, plastic, and ink are consumed.

Summary: a new era outside the store

If you are looking for an effective tool to capture the attention of passersby and invite them into your store, the Digital A-Board is an unmissable solution. It attracts more customers, makes advertising more flexible, raises the brand’s profile, and frees up time for more important tasks. Setting it up has been made as easy as possible – plug it in, and it works. The Digital A-Board is the modern store’s standout front-of-house ambassador.