storefy ESL

Electronic Shelf Labels improve retail efficiency

Transforming pricing challenges into profitable practices

Pricing inconsistency

Pricing must be accurate and consistent across the different stores in a chain. Even minor discrepancies quickly lead to a loss of customer trust and missed sales opportunities.

Ineffective pricing strategies

Traditional paper price labels are poorly suited to dynamic pricing. Competitive campaigns go unimplemented.

Tedious processes

Printing, replacing, and updating paper price labels takes up a significant amount of time and resources from store staff, limiting operational efficiency and productivity.

Omnibus

The EU Omnibus Directive requires companies to maintain transparent pricing. Shortcomings in price labelling can lead to costly penalties.

Transforming pricing challenges into profitable practices

Pricing inconsistency

Pricing must be accurate and consistent across the different stores in a chain. Even minor discrepancies quickly lead to a loss of customer trust and missed sales opportunities.

Ineffective pricing strategies

Traditional paper price labels are poorly suited to dynamic pricing. Competitive campaigns go unimplemented.

Tedious processes

Printing, replacing, and updating paper price labels takes up a significant amount of time and resources from store staff, limiting operational efficiency and productivity.

Omnibus

The EU Omnibus Directive requires companies to maintain transparent pricing. Shortcomings in price labelling can lead to costly penalties.

Does your store chain have any of these problems?

  • The same products have different prices in different stores in the chain
  • Manual price updates cause errors that confuse customers
  • Meeting the requirements of the Omnibus Directive is difficult
  • Staff members spend too much time printing and replacing price labels
  • Updating shelf labels takes time away from customer service and sales work
  • Manual processes consume too many resources and slow down store operations
  • You haven’t found a solution that would free up your staff’s time for more important tasks
  • You can’t respond quickly enough to competitors’ price changes
  • Traditional price labels don’t support the implementation of dynamic pricing strategies

Want more information

Call +358 2 4802 7660

Watch the video to see how electronic shelf labels work

The easiest and fastest electronic shelf label for your store – without a massive IT project!

  • Delivered turnkey
  • Works without integrations to the company’s IT systems
  • Complete ESL system ready to use straight out of the box
  • Price data can be updated conveniently by scanning

When you decide to change a price, the electronic shelf label updates in as little as five seconds!

Omnibus Directive

With the storefy ESL system, requirements are met automatically:

  • Automatically retrieves the lowest price from the past 30 days
  • Displays price information in accordance with requirements
  • Protects your business from sanctions

Launch campaigns quickly and easily

  • Campaign prices and displays update quickly
  • Updates apply across all products and stores simultaneously
  • Saves time and reduces errors at the store level

ESL tag tailored to your needs

  • Tags can be branded according to the customer’s wishes
  • In addition to price, a wide range of product information can be displayed
  • Larger tags can accommodate more product items
  • ESL tags run on standard batteries. Battery replacement interval is up to five years!

storefy electronic shelf label enables dynamic pricing

Dynamic pricing means that the best available price for a product can vary depending on the time of day or the customer. Dynamic pricing is based on price differentiation. In other words, a company sells the same product at different prices at different times or to different customers.

Electronic shelf labels can be scheduled to display a desired price at a chosen time of day, or updated quickly as needed. For example, a company that wants to position itself as the most affordable in its field notices a competitor selling a product at a lower price and needs to drop its own price below it. The price update can be done in an instant. Dynamism, of course, also works in the other direction.

storefy ESL cloud management system

Monitor the system status in real time

From the dashboard you can conveniently see the status of the system.

  • Number of updates for the current day
  • Any error situations
  • You can react if, for example, a store’s network connection is not working

Connect the electronic shelf label to the ESL management system

A store staff tool for managing electronic shelf labels.

  • The shelf label and product are linked together using a barcode scanner
  • Multiple shelf labels and products can be linked together at a fast pace

Easy access to product and pricing information

To view product and pricing information, you don’t need to log into a complex ERP system – you can see the information directly in storefy’s ESL management system.

  • You can filter products by different parameters
  • You can import a new price list in CSV or Excel format
  • You can connect the system to your ERP or POS system via API integration, after which everything works automatically

API interfaces for integrations

Product information and prices are often available from the POS system or ERP. storefy ESL cloud can be integrated with any system, as it includes ready-made REST API interfaces for both retrieving and receiving product information and prices.

Acquiring storefy ESL tags is safe

We have made acquiring electronic shelf labels as easy and risk-free as possible.

  • You can come to us to try out how the system works
  • Implementation does not require an IT project from your organisation
  • Free customer service in Finland
  • Affordable financing

storefy digital signage products

Electronic shelf labels are part of storefy’s retail solutions portfolio, which includes:

Digital signage -mainosnäyttö myymälässä, jossa on beigellä taustalla valkoiset kuulokkeet.

Digital Indoor Display

  • Improves the customer experience in-store
  • Effortless management
  • Can be installed anywhere in the store

Digital Window Display

  • Advertises to passersby around the clock
  • Converts people from the street into customers
  • Effortless management
  • Available in many different sizes
a sign on a stand

Digital A-Board

  • The easiest way on the market to turn passersby into paying customers
  • Effortless management
  • A-Board by tomorrow, ads running straight away

Tabletop Advertising Display

  • The easiest solution for in-store marketing
  • Effortless management
  • More affordable than print – place it anywhere, videos running straight away

Digital Signage Hero

  • Turnkey store digitalisation
  • Fully automatic content production
  • Free assessment for your needs

Reactive Entrance Display

  • Targeted communication by age and gender
  • Optimisation using data
  • Test different combinations of headlines and products on the fly

High-resolution shelf labels to display all the information

storefy also offers high-resolution electronic shelf labels, which allow you to display even more information about your products clearly and visually. The displays can accommodate product descriptions, QR codes, or other additional information that enriches the customer experience and supports the purchasing decision directly on the shelf.

Trusted by, among others:

Kuva Telian logosta, joka toimii linkkinä Telian sivuille. Kuva Iittalan logosta, joka toimii linkkinä Iittalan sivuille. Kuva Kop Kolmion logosta, joka toimii linkkinä Kop Kolmion sivulle. Kuva Arabian logosta, joka toimii linkkinä Arabian sivuille. Kuva Fiskarsin logosta, joka toimii linkkinä Fiskarsin sivuille.

ESL Service Packages – pricing and contents

Salesperson's interface
Connecting the price tag and the product with a barcode
Price tag status query
Monitoring of price tag batteries
Price tag listing
Templates and content
Number of templates / price tag model
Barcodes
Campaign and offer templates
QR codes
Your logo on un-connected price tag
Splitting a price tag for several products
Visual appearance according to your brand
Your brand font face enabled
Product database
Product database
Manual product database editing
Product database API
Fetching of products from external product database (API)
Triggers for updating product information (API)
Scheduled product information update (API)
Maximum number of products
Omnibus management / price history
Interface for searching price history (API)
VPN connection
Background system / cloud service
Customer service by phone
Customer service by e-mail
Customer service open times (UTC+2)
Customer service SLA
storefy customer service access to ESL gateways
Gateway monitoring and alarms
storefy ESL cloud SLA
User role levels
Maximum number of gateways per store
Recommended number of stores per service level
Installations
Turnkey installation service

Easy

59 € / month / store
+ tags and devices

Standard

79 € / month / store
+ tags and devices

Pro

129 € / month / store
+ tags and devices

Enterprise

179 € / month / store
+ tags and devices

 
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