26.6.2025

Digital A-Board increases sales and reduces costs

The Digital A-Board is here to stay, and it outperforms traditional advertising stands in content production by a mile.

In-store marketing effectiveness is increasingly based on how well a company succeeds in capturing customers’ attention and keeping its communication up to date. Traditional advertising tools, such as paper posters and stands, no longer meet today’s needs. The Digital A-Board brings a modern and cost-effective solution to stores, enabling impactful, visually appealing, and easily updatable content production without extra work or expenses. In this article, we examine why the Digital A-Board is the superior choice compared to traditional advertising solutions.

Explore the A-Board

Visibility, speed, and savings

A significant advantage of the Digital A-Board is its versatility. A traditional advertising stand can display exactly one piece of marketing material at a time. With a Digital A-Board, you can present unlimited content on the same surface – without any extra effort. While it is possible to change advertisements on a standard stand, it requires a stack of posters in the store, and staff must manually detach and attach them throughout the day. This wastes working time on an inefficient and error-prone process, taking focus away from actual sales work.

Furthermore, traditional posters wear out quickly, tear, or get dirty, weakening their visual appeal. With a Digital A-Board, these problems do not exist; the advertising content always remains clean, sharp, and current. The A-Board’s content can consist of video or images (read also about storefy’s automated video production). Campaigns can be scheduled in advance or changed on the fly, making marketing communication faster and more flexible than ever. This provides a significant competitive advantage, especially during peak seasons or fast-paced campaigns where response speed can be decisive for sales. The Digital A-Board is not just a modern alternative – it is a smart investment in more efficient and productive in-store marketing.

A cheaper shortcut to growing sales

Changing advertising posters by hand is not only clumsy but also expensive. If you don’t want to keep the same poster in the stand week after week, you have to print more. And if you want a high-quality result, the poster should be ordered from an advertising agency. At an agency, a graphic designer creates the visual look, and a copywriter is needed to produce the ad text. The physical product still needs to be ordered from a printing house, so the cost for just a single advertisement has already accumulated significantly before the poster is even visible to customers.

Easy content management

The Digital A-Board includes a user-friendly content management system (CMS) that allows product information to be changed on the fly, whenever and wherever needed. If you have multiple advertising displays, you can update the content of all of them simultaneously and remotely. Store staff can focus on serving customers while the Digital A-Board focuses on in-store marketing. Updating costs nothing extra, so the store can confidently show customers consistently current and appealing content.

Research shows that when there is a proper “hook” in front of the store, it is more likely that a passerby will walk inside. A major threshold towards purchasing has already been crossed, making a sale more probable. Use the calculator below to estimate how much sales can grow when a Digital A-Board is introduced:

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It’s not the stand, it’s the content

A traditional advertising stand and a Digital A-Board do not inherently differ in form: both fold out to stand on four legs in front of the store. The decisive factor that makes the Digital A-Board unbeatable is the video that can be presented on the digital screen. The movement in a video captures the attention of people passing the store up to 400% better than the static images provided by printed posters.

Appealing content production is fully automated with storefy’s adbot software. adbot requires no creative expertise from the user; instead, it uses ready-made templates created by a video producer in After Effects. You can use your own product photos or utilise the built-in free image bank. There is no need to pre-process images, as the system can remove extra backgrounds automatically. The result is an agency-quality video that can be published directly to the Digital A-Board. You can create as many advertising videos as you like at the same time, without additional costs or extra effort.

Make the move and grow your sales

The Digital A-Board is a versatile and effective solution for in-store marketing. Unlike a traditional advertising stand, it enables an unlimited amount of easily updatable advertising content without physical posters or staff labour. The digital display captures customers’ attention up to 400% better than a static image, and its content management is easy and cost-effective. Content production happens automatically using ready-made video templates without specialised skills, and publishing can be done directly to the device. This allows the store to continuously display current and appealing advertisements, increasing the likelihood of customer flow and sales growth.

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