24.3.2025

Advertising display price – what does it consist of?

Digital advertising displays have become one of the most popular solutions for in-store marketing, for both smaller operators and larger chains alike.

Digital advertising displays have become one of the most popular solutions for in-store marketing, for both smaller operators and larger chains alike. They offer an impressive and easily managed way to communicate with customers and improve brand visibility. But what does the advertising display price consist of? What factors affect the total cost, and what should be taken into account during the procurement process? In this article, we examine the components that make up the price and the aspects worth considering when planning a purchase.

Technical specifications of the advertising display price

One of the most significant cost factors is the display itself. Advertising display prices vary greatly depending on size, resolution, brightness, and technical specifications. Professional-grade displays designed for retail use differ considerably from ordinary televisions, as they are built to withstand prolonged use and demanding conditions. A television may initially seem appealing due to its lower price, but it will only lead to disappointment. Advertising displays are on for long periods of time continuously, and ordinary televisions are not designed for this type of use. The following factors affect the advertising display price:

Size and resolution

Larger and sharper displays are more expensive, but offer better visibility.

Brightness and visibility

The display must be bright enough for its content to be visible even in challenging conditions, such as a snowstorm or direct sunlight.

Lifespan and durability

High-quality displays last longer in use, making them a better long-term investment.

Interactive implementations

An interactive display can enhance the customer experience and increase engagement.

Technical specifications of the advertising display price

One of the most significant cost factors is the display itself. Advertising display prices vary greatly depending on size, resolution, brightness, and technical specifications. Professional-grade displays designed for retail use differ considerably from ordinary televisions, as they are built to withstand prolonged use and demanding conditions. A television may initially seem appealing due to its lower price, but it will only lead to disappointment. Advertising displays are on for long periods of time continuously, and ordinary televisions are not designed for this type of use. The following factors affect the advertising display price:

Size and resolution

Larger and sharper displays are more expensive, but offer better visibility.

Brightness and visibility

The display must be bright enough for its content to be visible even in challenging conditions, such as a snowstorm or direct sunlight.

Lifespan and durability

High-quality displays last longer in use, making them a better long-term investment.

Interactive implementations

An interactive display can enhance the customer experience and increase engagement.

Mounting solutions and stands

Installing an advertising display requires a safe mounting solution suited to its intended use. Mounting solutions can be:

Wall-mounted

The advertising display is fixed to the chosen location using brackets.

On a stand

The advertising display is placed on a stand inside the store or in the window.

Ceiling-mounted

Used when, for example, floor space or ceiling clearance is not available.

The choice of mounting solution affects both the usability and safety of the display, as a poorly mounted display can cause damage or weaken the brand’s image. An experienced partner ensures that the display is mounted in the best possible way, tailored to the store’s needs.

Installation and technical project management

The installation of the display and the setup of its system are essential parts of the procurement process and affect the overall advertising display price. Installation costs can include:

  • Cabling and power supply solutions
  • Software and application installation
  • Device calibration and testing
  • Network configuration and connection to the remote management system

A carefully executed installation ensures that everything works flawlessly from the start, and the customer gets exactly what they want. Again, a partner takes care of all of this, ensuring everything happens on time and as required. With storefy as your partner, all of this is handled without any hassle.

Software and content management

Making effective use of an advertising display requires a software solution for managing content. With this software, you can:

  • Schedule and manage advertisements centrally
  • Update content in real time
  • Analyse viewership and the effectiveness of advertisements
  • Adapt content to suit different target groups and times

Many software solutions require licence fees, which can be one-off payments or based on monthly or annual subscriptions. storefy Easy CMS is the easiest way on the market to manage all of a store’s displays remotely from anywhere. A licence is included with every advertising display. The browser-based Easy CMS offers a user-friendly experience that makes managing advertising display content quick and effortless. In addition, with storefy’s adbot video tool, the creation of advertising videos is fully automated, keeping manual effort to an absolute minimum.

Packaging, delivery, and additional services

Often overlooked but important cost items are the packaging, delivery, and any additional services for the display itself. Careful packaging and delivery ensure that the display arrives at the store in pristine condition and ready to present advertising content to customers.

Read also: Digital advertising display for your store – installation as a turnkey service

Customer service and ongoing care

storefy ensures that everything goes smoothly from start to finish. The system is monitored continuously around the clock and system updates are handled automatically. Our dedicated customer service is always there to support customers in all possible situations, guaranteeing that in-store marketing always works and providing replacement devices quickly on-site when needed.

Read also: What makes storefy’s Digital Signage system different?

Summary

Advertising display price is made up of several different components, including:

the display itself, mounting solutions and stands, software and content management, packaging, delivery and additional services, and customer service and ongoing care.

The total advertising display price can vary depending on the company’s needs and the solutions chosen. Careful planning and the selection of high-quality components ensure that the investment in advertising displays is worthwhile in the long term. When all of these factors are taken into account, a company can make an informed decision that maximises the effectiveness of the advertising display and ensures it supports business growth while enhancing the customer experience.